The Knot Launches group buying site WeddingChannel.com to tap the bridal force

If you are a bride and if you can bring together a few other brides in your area to agree to join you to buy a deal, here is some good news for you. Together you can grab some Groupon kind of deals from this new site which just got launched. NASDAQ listed KNOT, the premier media company devoted to weddings to babies and everything that comes in between, has announced the launch of a new Groupon style site. WeddingChannel.com  just  launched a deals site which brings group buying program from exclusive national and local wedding deals to brides on The knot.com and weddingchannel.com. These two together no doubt has the largest online community for brides.

Utilizing the power of group purchasing, WeddingChannel.com deals gives two million brides access to deals with the country’s top wedding companies, including discounts of more than 50% off luxury honeymoons, diamond jewelry, and local wedding services like photography and entertainment. WeddingChannel.com Deals will launch with unbeatable discounts on national wedding brands, as well as top name local wedding companies in Chicago, Boston and Houston. This new platform offers The Knot partners a unique way to market their products and services to brides.

“The Knot Inc. prides itself on launching innovative platforms for local and national businesses to connect with brides,” said David Liu, CEO of The Knot Inc. “With WeddingChannel.com Deals, millions of brides are now able to bond together and instantly find and purchase unheard of, exclusive deals for their wedding, further enhancing the benefits of belonging to TheKnot.com and WeddingChannel.com community.”

This definitely looks like a strategy building towards something the knot has some where down the pipeline. Groupon works in a normal scenario as there is no preset condition to the kind of friend or family member I need to bring together to make the buy. How easy is it going for a bride to search and get few other brides to finally close a deal buy out is something we need to wait and see. The site also gives options for brides to share deals on WeddingChannel.com message boards, Facebook, Twitter or send an email alert to fellow brides. And that is exactly why I feel this is a build up to something the company is planning to roll out some time in the future. As long as the brides and KNOT are happy there is KNOTthing wrong. You can visit the deals site here.

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Comments

4 Responses to “The Knot Launches group buying site WeddingChannel.com to tap the bridal force”

  1. Katie B August 11, 2010 at 12:19 am #

    This sounds like a great stuff. People have been using Groupon a lot. But how does one go about gathering all the brides and bring them together? Is tat gonna happen?

    • David C August 11, 2010 at 12:21 am #

      USe craiglist to gather all the brides lmao.

  2. Jenny 2424 August 11, 2010 at 12:31 am #

    The economy is still at its worst and people are really cutting down all expenses including wedding expenses. People are cautious and probably they really wont mind coming together for a deal. depends how many brides need to make a deal go through. how does tis thing work though? nvr tried groupon myself

  3. Markyboy August 11, 2010 at 8:10 am #

    Where were you when I was getting married? LOL

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