Chhavi Upadhyay’s iVdopia announced that they have crossed 1 Billion Rich Media Video Ad Impressions across Mobile Devices. Along with this milestone, iVdopia also surpassed 100 Million Video Ad Impressions, taking leadership of the rich media mobile advertising network. Today they power the most number of video ads across smartphone devices.
“Video has simply changed the game of advertising on mobiles! Smartphones are getting better at supporting audio and visuals that are attractive and interactive, and users love consuming video that takes over their mobile screens and literally ‘speaks’ to them,” said Chhavi Upadhyay, Co-Founder and Chief Operating Officer of iVdopia. If you have been a Smartphone user being served up product campaigns and brand overtures from Wrigleys, McDonalds, Coca-Cola, Universal Studio, Warner Brothers and Miller Lite, they come courtesy of iVdopia.
Serving over a hundred million video and one billion rich media mobile impressions, iVdopia provides advertisers, publishers and application developers with one the most effective and device-independent platforms for the mobile advertising industry. As a “first to market” pioneer to launch multiple rich media and video ad formats, development tools and an HTML5 ad-serving platform for Smartphones, iVdopia provides a unified mobile video ad experience across all devices, regardless of operating system or hardware. iVdopia’s video and rich media mobile solutions are used by leading publishers and advertisers such as to deliver premium advertising campaigns.
iVdopia ‘s co-founder and CEO, claimed her undergraduate degree from IIT Delhi where she graduated among top of her class in 2004. She graduated with a Masters in Management Science and Engineering from Stanford University. Her winning streak in innovations and leading-edge technology enterprise was a given with her team winning several high-profile business plan contests such as the Stanford E-Challenge Competition and the LightSpeed Summer Grant competition. With extensive experience at technology companies like Nvidia and Macromedia, and the technological expertise of the rest of her team, iVdopia has developed some of the most compelling user engagements available on mobile, with their advertisers consistently seeing success with iVdopia powering the most interactive video ads across Smartphone devices.”