Inc. 500 Ranks Scentsy the No. 1 fastest-growing consumer products and services company in the country in the 2010 edition of the Inc. 500 list, published by Inc. magazine. Overall, Scentsy was No. 19 on the prestigious list of the fastest-growing private companies in America. This was the first time Scentsy nominated itself for the list. Incredibly, the company grew at an even higher rate during the previous three-year period (2005-2008).
So what are they? Scentsy is a rapidly growing party plan company offering a variety of scented, wickless candles heated in decorative ceramic candle warmers. Formed in 2004 by Orville and Heidi Thompson in a sheepfarm, 6 years back, Orville recollects it wasn’t easy getting here. It was their last-ditch effort to avoid bankruptcy to pull through the advertising campaign for their family run car-wax business which cost them their last $50,000 and brought in $60 worth sales!
A frequent visitor and participant at tradeshows, Orville who was fascinated by this innovative wax candles opposite his stall got the rights in lieu of his game controller which he sold to them, took the products home to Heidi, who now admits she planned to toss them into the pile of other products Orville was fond of bringing home for her to evaluate for Event Sales. The products never made it to the pile of discards. Instead, Heidi fell in love with them. And the rest is history.
Scentsy’s success can be attributed to a simple but compelling product line available through more than 70,000 independent consultants that sell the scented candles at home parties, through catalog or basket parties as well as online, more on the lines of Tupperware. Before you snigger, also know that it brought US $ 178.4 Million in 3 years.
What began in 2004 in a 40-foot ocean container on a small sheep farm is now an international company headquartered in Meridian, Idaho, with more than 70,000 current independent sales Consultants in the United States, Puerto Rico, Guam and Canada.