Ellen DeGeneres, Prime Time’s Top-Earning Woman, is on a roll, with her new enterprise, eleveneleven and its shining stars, Greyson Chance and Tom Andrews

Ellen DeGeneres

America’s best-loved TV show host from its best-loved show has been selected by Forbes as Prime Time’s Top-Earning Woman, but stand-up comedian, television host and actress is taking her enterprising energy to a brand new level with eleveneleven, her own record label. Included in Forbes’ Top 20 Richest Women in Entertainment, worth US $ 65 million in 2007, 3 years down the line, she has raised the bar up higher, landing on the top rung of Prime Time earnings. Ellen DeGeneres is riding the best wave of her career and eleveneleven seems to be taking the natural evolution of media personalities as brands towards higher echelons of the stratosphere.

Greyson Chance and Tom Andrews seem to be the perfect ticket to ensure the start-up acceleration of her record label, both YouTube celebrities in their own right ( Greyson with 11 million views and counting), and seem to be market denominator that would account to actual commercial worth on the Billboard chart. IEMR, the Canadian-based provider of market intelligence services, predicting digital music files to mobile download users increasing from 578 million in 2010 to 1 billion in 2014. It would be but natural for  acts like  Greyson Chance and Tom Andrews to lead the wave of the new face of media consumerism of the digital  age, and Ellen DeGeneres seems to have made a great headstart, banking on her personal charisma, net worth and media avenues available to gain the maximum mileage for it in the coming months. And she is actively puruing the world of ‘Viral” Fame.

The eleveneleven section on her official Page has now shortlisted the 4 most popular acts from the web and asked for a democratic voting from her community to help her make an informed choice on the next artist to be signed in on the label, and going by the looks of it, there promises to be more. Ellen DeGeneres is harnessing the power of crowdsourcing  in a way few have achieved, to her advantage.

With  twelve Emmys under her belt, DeGeneres has hosted both the Academy Awards and the Primetime Emmys. As a film actress, she has starred in Mr. Wrong, appeared in EDtv and The Love Letter, and provided the voice of Dory in the Disney-Pixar animated film Finding Nemo, for which she was awarded a Saturn Award for Best Supporting Actress, the first and only time a voice performance won a Saturn Award.

With a current networth estimated at US $ 55 million, according to Forbes, and the season’s two most popular cats for starters, There is no stopping of this enterprise juggernaut called  Ellen DeGeneres.

Greyson Chance on The Ellen DeGeneres Show.

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