Robyn Pellei makes monkeys a part of the growing years as she creates solutions for everyday living

You would have to invent or redefine the existing term super Mom when it comes to Robyn Pellei because she is a level more than all the superlatives that you summon. She is the mother of 9 children, ages 1 to 10 years, a home school educator, a former medical missionary to Africa, and a former ER and ICU Nurse with additional formal training as a Nurse Practitioner; she active in Church, teaching First Grade Faith Formation; she is a soccer Mom and a ballroom dancer. She home schools all her children. No, we haven’t finished yet. She is also the CEO of ViveVita, a “mompreneur” company that provides practical solutions for problems encountered in everyday living.

Robyn Pellei  became frustrated when she could not find a simple solution to issues such as hand towels and bathroom towels constantly on the floor, confusion between multiple drink cups for children, and organization and security for the children while in public places.  With no readily available products that fit her needs, Robyn decided to create her own solutions.

When she did create her own solutions, something magical happened.  Her friends and family noticed the ingenuity of her solutions.  Strangers commented on the functionality of her solutions, and both mothers and entrepreneurs encouraged her to share her discoveries and inventions with others who may be encountering similar dilemmas she faced.

As she revised and improved several seemingly unrelated products they became more functional, less cumbersome, and more elegant.  Thus was born a new company–Vive Vita–roughly translated into “Living Life”!

So now, ViveVita makes products that solve everyday problems with flair and style for everyday moms. The company’s Label Itz line of personalization and labeling products include Bandette (sippy cup labels), Bandle (baby bottle labels), My Spot (seat markers), and Toothbands (toothbrush labels). The company’s Everyday Elegance line of stylish products for the home include Everyday Elegance Chair Covers and Everyday Elegance Towel Clasps. Finally, in the Health and Safety category, products include Kissaboo Boo-Boo Covers and Gripsterz ( the monkey character handle and walking rope) – the alternative to a child leash !

Gripsterz helps Moms with children who are ‘runners’. Some Moms have children who would ‘never voluntarily use a handle’. The Gripsterz package includes a velcro wrist strap that can be used as a temporary initial measure to help your child learn to stay connected. Since the handle and wrist strap are detachable from the rest of the connection system, you can let your child get adjusted and become pals with the Gripsterz monkey handle (we call him “Grippy”) in the safety of your own home.

ViveVita products are available in the United States and Canada, Australia, New Zealand and the Pacific Isles, and Britain. ViveVita is working to broaden distribution networks in Central and South America, Europe, South Africa, the Middle East, and Asia.

Robyn says, “My days are filled with smiles, laundry, school work, emails, business calls, diapers, snacks, hugs,  coffee and prayers (lots!).”

We would also add her unwavering and inspiring commitment to her enterprise, built on leveraging an existing condition to her advantage, and finding simple, stylish solutions that grew into an international organisation.

One of Vive Vita’s hugely popular products, Gripsterz, a fun alternative to a child leash, making parents and kids feel secure.