Broadthink, a boutique branding and new business development company servicing a wide range of clients, has launched HerBusyLife.com, a site specifically designed for all busy women, especially women over 40. It includes tons of special member benefits, new products, services, and exclusive forums on subjects that concern women.
Broadthink, founded in 2002, is a media, marketing, branding, and business development company co-founded by Cynthia Cleveland, Nancy Cushing-Jones, and Barbara Weller, recognized throughout the entertainment, consumer products and publishing industries as experts in content translation from one medium to another. “HerBusyLife is the first step in building our own Transmedia venture,” explained the Broadthink partners. “We are reaching out to the very underserved market of women over 40, many of whom are navigating great changes in their own lives.”
HerBusyLife.com is a site for women, like themselves, who need trustworthy shortcuts to great deals, current information and support. Topics discussed include the latest health and environmental news, entrepreneurship and women reinventing themselves, the best diet plans, tasty recipes, newest styles and trends, great beauty tips, the best places to shop, where to go for everything, contests, and much more!
Barbara Weller is the Executive Editor of HerBusyLife.com and is a proven media/communications specialist, who has created network and cable television and video programming, developed affinity programs and produced national magazines for various audiences. Ms. Weller is a veteran newspaper journalist and editor and has launched numerous syndicated columns. The site is also managed by veteran Transmedia and marketing specialists Cynthia Cleveland and Nancy Cushing-Jones.
Ms. Cleveland has run retail, gift and entertainment businesses, ranging from venture capital supported to Fortune 500 companies. She has also developed, launched, and managed hundreds of domestic and international consumer brands. Ms. Cushing-Jones has run worldwide publishing and interactive game licensing programs for a major film and television studio and developed new fiction and non-fiction programs for both adults and children, many of which have appeared on the New York Times bestseller list.