From web design to social media development, graphic design to PR, Laura Siderman has created a one-stop shop, virtual organization that meets the needs of any entrepreneur while avoiding the overhead of a typical ad agency. Founded by Laura Siderman, the organization provides top quality service in creative and marketing initiatives while using all local (Los Angeles based) freelance talent. With 14 years experience in design and marketing, along with 4 years in start-up management and operations, Siderman knows how to get things done quickly, efficiently, and on a shoestring budget.
As Laura puts it, “I just don’t understand why agencies continue to push unnecessary services on to their entrepreneurial clients, when there are so many cost-effective solutions available. It is disappointing that marketers and designers have started to fall into the same category as auto-mechanics, with customers feeling that they are being cheated and not receiving real value.” At Gypsywing, measurable results, timely service, and quick phone and email responses provide customers with a level of care and communication that has created impressive goodwill, loyalty, and a huge amount of referral service.
In a very typical case for Siderman, the difference can be seen with a recent client. The company needed a basic, but beautiful and professional, website. By the time they came to Gypsywing they had been quoted anywhere from $3000-$5000 for the site. Laura was able to provide the same service for $1800 and the site was finished in under a month, while meeting or exceeding all goals and expectations.
Hands on workshops in social media, business identity, and marketing strategy are another popular service offered by Gypsywing. These can range from 1 to 4 hours and are often taught by the founder herself. The social media workshop is designed for those with an entrepreneurial spirit, but who were born pre-web revolution (we’re talking 30 and older). These attendees are often embarrassed or concerned about their lack of social media understanding, and these classes offer a step-by-step, non-judgemental way for them to engage in and learn how and why social media can be used to grow their businesses and ask questions related to any and all online activities.
In addition to Gypsywing Media , she has co-founded the non-profit sports camp for kids, Varsity Sports Academy, in 2009. Her first degree in Graphic Design was earned at the Art Institute of Pittsburgh, followed by a degree in Business Administration from the USC Marshall School of Business.