Soon, it wouldn’t be surprising to be addressed with, “Gucci, Hugo Boss , Carolina Herrera or Davidoff – which one did you have after your breakfast this morning?” No, these brands have not started following pharma companies. Not yet. But if Lucy McRae has her way, the boundaries will be fading very soon. Instead of putting on a perfume, you will be eating it.
In her attempt to combine biology and technology in our bodies, Lucy who is a body architect, has successfully created a perfume partnering with acclaimed biologist Sheref Mansywhich. The Swalloable Parfum, is sure to break all grounds of how science is integrated with human system. Though it sounds very simple, the way the edible perfum works is sure to give us goose bumps. Once taken orally, fragrance molecules from the digestible scented capsule are excreted through the skin’s surface during perspiration, leaving tiny golden droplets on the skin that emanate a unique odor.
Once absorbed, the capsule enables the skin to become a platform, an atomizer, a biologically enhanced second skin synthesized directly from the natural processes of the body. Swallowable Parfum is a capsule that enables human skin to emit a genetically unique scent about who we are, and how we perform our identities. A new cycle of evolution.
The potency of scent is determined by each individual’s acclimatization to temperatures, to stress, exercise, or sexual arousal. This will also propogate umpteen fragrance notes. This means that you and the gentleman next to you in that conference
could be wearing could have eaten the same perfume and smell totally different.
Swallowable Parfum is currently in research phase.
A trained classical ballerina and architect, Lucy McRae is fascinated by the human body, and how it can be shaped by technology.She weaves creations combining fashion, technology and biology. Her creations involves inventing and building structures on the skin that reshape the human silhouette. “I became obsessed with this idea of blurring the perimeter of the body, so you couldn’t see where the skin ended and the near-environment started,” says Lucy McRae who has worked for four years as a body architect at Philips Design in a far future research program. Lucy works as a Director, Art Director and Innovation Consultant. She has worked for Nick Knight, Pompidou, Palais de Tokyo, Johan Renck, Bart Hess and Champagne Valentine.
Lucy Mcrae is often addressed as an inventor by the media and a trailblazer by her friends. Either way, here is wishing Lucy the best in her dreams and realization of the same.
Watch the video on Swallowable Parfum.
Photo Credit: TED