Tag Archives: Bing
Google ropes in Danielle Tiedt to transition Youtube into an entertainment destination

Google ropes in Danielle Tiedt to transition Youtube into an entertainment destination

Once known for mostly for funny amateur viral videos and music videos, Google is on overdrive, with efforts to reposition and optimally monetize. The strategy was to position YouTube as a prime destination for original content which can bring in serious advertisement revenue, rivaling the traditional TV programming.