Balyolu (The Honey Road), pronounced “ball-yole-ew”, ( a play on “Ipek Yolu” which means “the Silk Road” in Turkish ) could be even termed a metaphor for the adventure that took Catherine Jaffee from Colorado to the steppes of northeastern Turkey and launch a social venture called Balyolu, that built an industry around hyper-local tourism and helped empower local women to thrive in a whole new niche market – honey tasting. In short, Balyolu is the first honey tasting rural business incubation walking adventure of its kind, led and inspired by village women in Turkey and Asia Minor. …Tell Me More »
Catherine Jaffee’s Balyolu powers tourism and women empowerment with honey in Turkey
By Ebenezer May 16, 2012 Editorial No Comments
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3 Women Innovators in the Innovator Spotlight at the 3rd Privacy Identity Innovation Conference
By wowElle May 15, 2012 Editorial No Comments
Privacy Identity Innovation, the only tech conference focused on exploring how to protect sensitive information while enabling new technologies and business models now underway at Seattle has 3 Women- founded startups – Joanne Lang founded AboutOne, Emily Marshall and Kiran Gollu co-founded CoupleFire and Alisha Outridge founded tapTank that would be featured today in the Innovator Spotlight series. …Tell Me More »
Mother’s Day wishes from wowElle.
By wowElle May 13, 2012 Editorial No Comments

wowElle wishes all the enterprising souls who continuously, unconditionally strive to nourish, nurture, encourage minds to go forth and strike out their own on this planet. …Tell Me More »
Mobile phones can help women entrepreneurs develop their businesses according to new research
By Newsdesk May 11, 2012 News No Comments
The ExxonMobil Foundation and Cherie Blair Foundation for Women today released new research demonstrating how mobile phones can help women entrepreneurs develop and grow their businesses. …Tell Me More »
Femmessor-Montreal launches the Successful and Balanced contest to find inspiring women entrepreneurs
By Newsdesk May 11, 2012 News No Comments
Femmessor-Montreal has launched the Femmessor-Montreal, Successful and Balanced” contest, a new recognition award aims at revealing women entrepreneurs from Montréal as true models and demonstrating that entrepreneurial success is compatible with other aspects of personal life balance. …Tell Me More »
Kamakshi Sivaramakrishnan’s Drawbridge develops the first self-learning ad technology to bridge desktop and mobile advertising
By Newsdesk May 11, 2012 News No Comments
Drawbridge, a startup founded by former Google and AdMob scientist Kamakshi Sivaramakrishnan has officially come out of stealth and announced $6.5 million in Series A funding from Silicon Valleys premier venture capitalists, Kleiner Perkins Caufield & Byers and Sequoia Capital. Drawbridge aims to solve the two biggest hurdles in mobile advertising today: targeting and tracking. The company is developing a first of its kind self-learning cross-device advertising solution that brings desktop-like targeting to mobile advertising.
Female entrepreneurs face a ‘green ceiling’ when it comes to financing, according to a new study
By Newsdesk May 8, 2012 News No Comments
When it comes to a company’s critical stock market debut, investors are less likely to trust their money to an enterprise led by a female CEO, a University of Utah researcher says. “Bias against top-level female executives seems entrenched despite strides women have made in filling management positions within firms making their initial public offerings (IPOs),” says Lyda Bigelow, assistant professor at the university’s David Eccles School of Business. …Tell Me More »
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Catherine Jaffee’s Balyolu powers tourism and women empowerment with honey in Turkey
May 16, 2012
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3 Women Innovators in the Innovator Spotlight at the 3rd Privacy Identity Innovation Conference
May 15, 2012
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Mother’s Day wishes from wowElle.
May 13, 2012
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Mobile phones can help women entrepreneurs develop their businesses according to new research
May 11, 2012
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Femmessor-Montreal launches the Successful and Balanced contest to find inspiring women entrepreneurs
May 11, 2012
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