Analysing your Adword campaigns can be a hefty task, especially if you are not a technical person. Good thing 72lux is here. This is a Google AdWords tool that you can make use of to help you analyse your current campaigns.

This will enable you to have a full grasp as to how well the campaign is converting for you, if you got your money’s worth, among others. 72lux will make analysing AdWords far much easier.