Jennifer Walzers Bumi takes care of people and data in that order

Getting the right keywords to use can be a bit of a hassle for an AdWords campaign. According to Jennifer Walzers, a Google AdWords Data Expert, it is highly advisable to make use of Google’s Keyword tool. Do check out which of the keywords that do have low searches on a monthly basis. Make use of these keywords alongside with long-tail keywords as well. You will see a difference at the conversion rate right at the first campaign.